CALUM PRICE
CREATIVE STRATEGIST @ MASSIVEMUSIC
Calum Price is a Creative Strategist at MassiveMusic, working in Advertising & Sonic Branding with brands like McDonald's, Dove and Vodafone and agencies like Leo Burnett, Ogilvy and Wieden+Kennedy. His work sits at the intersection of music, sound, culture and technology - helping brands use sound to connect with audiences in a meaningful way.
He also DJs and produces techno under the moniker Royal Sun, playing on NTS, Noods and MOT Radio and at clubs like Phonox.
SPEAKER TOPIC
SYNC
Our annual SYNC panel takes a deep dive into one of the music industry’s fastest growing and most competitive spaces; getting music placed across film, TV, advertising, gaming, and digital media. Bringing together sync specialists, music supervisors, publishers, and industry professionals, this panel explores how tracks are selected, what makes music sync-ready, and how artists can create opportunities beyond streaming and live performance.
From understanding licensing and publishing to building relationships and pitching music effectively, the discussion offers practical insight into how sync works behind the scenes and how emerging artists, producers, and songwriters can position themselves for placements in today’s media landscape.
BRIGHTON MUSIC CONFERENCE
GET INSPIRED BY THE BRIGHTEST MINDS IN THE ELECTRONIC MUSIC INDUSTY AT BMC26
