DUJON FAIRWEATHER
DIRECTOR OF PR & NEW MEDIA @ LISTEN UP
Dujon has over 11 years experience in music PR, working on campaigns for the likes of Doja Cat, Black Coffee, Sammy Virji, ANOTR, Black Artist Database, fabric Records, Circoloco Records and more.
He's been director of the Listen Up UK PR team since 2020 and before his time there, worked for the renowned London festival Lovebox and Junk Club in Southampton.
SPEAKER TOPIC
PR DEEP DIVE
Narrative first, song second…
Why the story is the key to unlocking successful PR
For DJs, Label Managers, Artist Managers, Marketeers, Promoters, Journalists and PR’s. We have all witnessed the seismic marketing landscape change. PR now sits differently. Before we could rely on the music release to do the talking. Media gatekeepers decided on a tracks success. That process has now changed with fan reaction opening doors to better press and promo. Now more than ever it is imperative that you show your authenticity and tell your personal story to get people to care when planning your PR campaign.
BRIGHTON MUSIC CONFERENCE
GET INSPIRED BY THE BRIGHTEST MINDS IN THE ELECTRONIC MUSIC INDUSTY AT BMC26
