SUNITA DHALIWAL
FOUNDER / MANAGING DIRECTOR @ THE EVERYDAY AGENCY
Sunita Dhaliwal is the Co-founder and Managing Director of award winning marketing agency The Everyday Agency.
A marketing innovator with a vision to shape the future of music and event marketing. Working with the likes of David Morales,Todd Terry, Paul van Dyk, Sony, R&S, E1, Chinois & Cafe del Mar. Sunita has transformed how artists, festivals, and brands connect with audiences in an ever-evolving digital landscape.
Leveraging her deep understanding of fan behaviour, cultural trends, and emerging technology, she has led award-winning campaigns that have resulted in Grammy nominations, platinum records, and sold-out global events. Sunita’s expertise lies in creating sustainable marketing strategies that go beyond selling tickets or streams, they build lasting brand legacies.
SPEAKER TOPIC
PR DEEP DIVE
Narrative first, song second…
Why the story is the key to unlocking successful PR
For DJs, Label Managers, Artist Managers, Marketeers, Promoters, Journalists and PR’s. We have all witnessed the seismic marketing landscape change. PR now sits differently. Before we could rely on the music release to do the talking.
Media gatekeepers decided on a tracks success. That process has now changed with fan reaction opening doors to better press and promo.
Now more than ever it is imperative that you show your authenticity and tell your personal story to get people to care when planning your PR campaign.
BRIGHTON MUSIC CONFERENCE
GET INSPIRED BY THE BRIGHTEST MINDS IN THE ELECTRONIC MUSIC INDUSTY AT BMC26
